In Europe, the Cinquecento’s revival from its 1957 roots has been di successo with 500,000 sold since 2007,
specially among the smart set. But cuteness doesn’t always translate,
and even when it does it’s not enough for at-least U.S. audiences. Other
dozens of automakers have tried to squeeze this nation of calorically
irresponsible drivers behind their wheels, only to meet up with
indifference or complaints of how hard it is to reach drive-thru windows. Does the 500 have a chance, especially when it looks like a Pixar rendering in metal?
It wouldn’t if Fiat had followed its previous strategy: drive 500s from factory to boat, wave “Arrivederci”
and take a government-mandated Socialist smoke break. Instead, Fiat
actually tried to adapt the 500 to American tastes, and found that in
doing so managed to make the 500 better overall; most of the changes for
the U.S. model
will soon show up in the Old World. Overall, the changes for the U.S.
market added about 80 pounds to the 500, and this is where we would
usually invoke Colin Chapman and grouse about how Fiat only has the
Olive Garden to blame, but Fiat also chose to increase the power.
While base 500 models in Europe can go
as low as 69 hp, the only U.S. option for now is a 1.4 MultiAir 4
cylinder, pumping 101 hp and 98 lb-ft of torque. Getting Americans to
associate Fiat with consistent and cutting-edge engine technology
would be a marketing accomplishment akin to a Details cover featuring
the late Don Knotts. That said, Fiat engineers do share a cafeteria or
two with Ferrari, and MultiAir qualifies as a real scientific
achievement.
The system replaces the overhead
camshaft controlling the intake valves with hydraulic controllers, which
allow infinitely variable timing of the air coming into the pistons.
That lets the engine’s computer to tailor combustion to the mood of the
driver, getting out of the way at wide-open throttle while blipping the
valves at other times for effectiveness. It’s quite trick, the engine
head has a two-part casting, the oil in the hydraulics comes from the
engine block and there’s a temperature sensor to get the oil at the
right thickness.
As for the transmissions, the 500
launches with only a 5-speed stick shift; the 6-speed Aisin automatic
ordered for us lazy Americans will come on line shortly. The deck comes
stacked against the stick, a long-throw operation whose grasp on a
preproduction model was as jumpy as a barista at quitting time. The 6
speed not only shifts smoother, it also responds to the invocation of a
dash-button “Sport” mode at lower speeds. But it does come with a OPEC
penalty; the hand-stirrer gets 30 mpg city and 38 mpg highway, while the
automatic scores 27 mpg and 34 mpg.
The suspension of the 500 came in for a
reworking as well; new bushings, springs, a rear torsion bar that’s
three times stiffer than the Euro version. All this work makes the 500
endlessly fun around tight corners, with predictable amounts of
understeer but no body lean. Acceleration sounds more fun than the
actual results suggest, with decent pull below 40 mph and more
restrained performance north of that. Its main flaw appears on washboard
freeways, where the short wheelbase simply can’t soak up sharp sine
waves. It’s not as aggressive or as powerful as the Mini, but it’s more
livable.
Where Fiat scores its most style points
is on the inside, where its combination of attractive, body-colored
plastics and retro design make the Mini seem like its interiors be
crafted by Fisher-Price. There’s a small number of changes for the U.S.
market; the optional leather-coated seats have been bolstered for those
who don’t pay money for skinny jeans, and the center cupholder can hold a
Super Big Gulp, a.k.a. Cinquecento espressos. The dash and
upright view make the 500′s cabin a pleasant place to spend time,
although trying to look over your shoulder at other traffic reveals a
Big Gulp-sized blind spot.
The inside also incudes seven airbags
turn a crashing 500 into a bouncy castle. The chassis received
stiffening and a few extra parts to meet U.S. crash standards,
sufficient so that a 500 that had gone through a 40-mph offset test
could simply open and close its doors.
The other place where Fiat plans to tackle the Mini is on sticker price. The 500 starts at $15,500, and its 3 levels top out at $19,500; with add-ons and colors,
Fiat can build 500,000 different combinations. By Fiat’s reckoning, a
comparably equipped 500 should undercut a similar Mini by $4,000. It’s
even less than $1,000 away from a Toyota Yaris.
So although the 500 won’t outrun
the Mini today, that may alter in the 1st quarter of 2012 when the 500
Abarth arrives hauling a turbo 1.4-liter MultiAir engine that could
produce between 140 hp and 170
hp. A “cabrio” version will pop up at this year’s New York Auto Show,
and the battery-powered 500 will lug into dealers toward the end of next
year.
Fiat’s counting on Americans embracing small cars so much that the total insist for diminutive vehicles doubles by 2016. That seems optimistic not present a big boost in gas prices,
and Fiat is selling style in a country that values size in its cars
above all else. Well no doubt it’s a nice car but how smart or luxury
it’s, you’ll tell us. Check out the cool Fiat 500 car Youtube Video:
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